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Prime Me Up Tone Up Primer
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Prime Me Up is a sunscreen primer with SPF 50 PA+++ that helps protect, prep, and perfect the skin in one step. Lightweight and breathable, it creates a smooth, makeup-ready base while giving the complexion a subtle tone-up effect for a fresher, more radiant look.
Available in 2 shades:
Pinkie Swear – A soft pink tone-up that helps brighten dull-looking skin and gives a fresh, radiant complexion.
Cross My Heart – A neutral tone-up that delivers natural-looking brightness with a seamless, skin-like finish.
More than just sun care.Prime Me Up combines daily sun protection with primer benefits to help your makeup apply better and last longer. The lightweight formula helps shield skin from daily UVA and UVB exposure while smoothing the look of uneven texture and creating a fresh, brightened base.Wear it alone for a healthy-looking glow, or use it under makeup for a smoother, more perfected finish — no heavy feel, no greasy finish, and no pilling.
Apply evenly to the face and neck as the final step of your skincare routine.Wear alone for a naturally brightened glow, or use before makeup as a sunscreen primer. Allow the formula to set for a few seconds before applying your base.Pair with Dab Me Up Color Corrector and Dab Me Up Concealer for a smoother, brighter, and longer-wearing base. Finish with Cover Me Up Compact Powder or Badass Loose Setting Powder to set.
Infused with skin-loving ingredients that help keep skin hydrated, soothed, and comfortable:
Glycerin – Helps attract and retain moisture to keep skin feeling hydrated throughout the day.
Panthenol – Helps soothe the skin, support the skin barrier, and promote softer, smoother-looking skin.
Vitamin E – An antioxidant ingredient that helps care for, protect, and comfort the skin.
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